Square, Inc.

Other

Block, Inc.

Tiffany Y Ng

Tyler James Lettau

Lauren A Myrick

David W Maxwell

Daniel G Becker

Andrew Borovsky

Riley McElroy Strong

Aaron Paul

Riley Mcelroy Strong

Introduced here is a technology that enables a merchant to create customer-targeted, customized communications by use of a merchant platform executing on a financial service system. The merchant platform generates content for communications that is based on a particular customer segment. The customer segment includes one or more groups of customers segmented based on one or more attributes associated with each group of customers. An attribute is determined based on data collected by the financial service system, where the data is related to transaction data of a plurality of merchants.

Customer segment communications

Introduced here is a technology that enables a merchant to create customer-targeted, customized digital receipts by use of a merchant platform executing on a financial service system. The merchant platform generates feature programs for incorporating in a digital receipt based on customer segmentation. The customer segmentation includes one or more groups of customers segmented based on one or more attributes associated with each group of customers. An attribute is determined based on data collected by the financial service system, where the data is related to the merchant and other merchants that are either similarly situated as the merchant or similarly located in a geographical area as the merchant. The feature programs can include a feedback program, a loyalty reward program, a promotion program, and/or a tipping program.

Merchant platform

A technique is disclosed for generating an interactive digital receipt on a user device, where the receipt offers an engagement platform for merchants and customers to interact on a continuous basis. The interactive digital receipt is generated in response to an occurrence of a particular financial transaction. The receipt includes a plurality of time-based interactive components to enable the merchant and the customer to interact with one another. The plurality of time-based interactive components includes a promotion component, a tipping component, a feedback component, and a loyalty rewards component. Each component is associated with a timeframe which defines a time period for which the customer may interact with the component. Content presented via each component changes corresponding to the time period. The time period can range from a limited time period to an unlimited time period.

Interactive digital platform

Growing community of inventors

San Francisco, CA, United States of America

Tiffany Y Ng