Samsung Electronics Co., Ltd.

Tiancong Pang

Song Liu

Qing Bo Wang

Yimeng Zhuang

Yinhe Zheng

Disclosed is an electronic device for providing more accurate contents to a user based on obtained personalization information. The electronic device includes at least one processor configured to collect information of a user based on user activities on the electronic device, analyze the collected information of the user for generating a personal knowledge graph of the user, provide the personalization information generated based on the personal knowledge graph to a content provider (CP), receive at least one content which is provided from the CP, and provide recommendation content selected from among the a least one content based on the personalized information.

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Beijing, China

Tiancong Pang