Microstrategy, Inc.

Thuy Le

Siamak Ziraknejad

Victor Hugo Pena

Gunther L Brenes

Loic Fabro

Systems, methods, and apparatus, including computer-readable storage media storing executable instructions, for providing dynamic identity profiles are described. A dynamic user identity may be generated and updated in real time according to a user's interactions, interests, and various other suitable parameters. Contextual information, geo-fencing, beacon transmissions, and various other features may be used to acquire information that is included in the dynamic user identity and to provide more effective and intelligent interactions of the user with other devices based on the dynamic user identity.

Dynamic identity profiles

A computer-implemented method includes receiving a request for information indicative of venues that are located within a geographic region of interest, accessing user data for one or more users of a social networking platform, identifying, in the accessed user data, data indicative of one or more affirmative actions that are performed for the particular venue by at least one of the one or more users, and generating a popularity score for the particular venue, determining one or more popular venues, with a popular venue being associated with an increased popularity score relative to popularity scores of other of the multiple venues located with the geographic region of interest, and for a determined popular venue, generating data indicative of a type of user of the social networking platform who performs one or more affirmative actions for the determined popular venue.

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Fairfax Station, VA, United States of America

Thuy Le