Union Camp Corporation

Thomas Y Shiah

Samuel D Hollis

A resinous binder is disclosed which is composed of a metal rosin resinate and a dilution increasing effective amount of a poly(ethylene-vinyl acetate) type polymer having greater than 50,000 weight average molecular weight. Also disclosed is a gravure printing ink which comprises a solvent, a colorant and a binder system wherein all or a portion of the binder system consists of the resinous binder of this invention. The use of the resinous binder of this invention in ink compositions results in significant dilution improvement without adversely affecting other desirable properties. Also disclosed is a method for the preparation of a resinous binder having a toluene dilution value of at least 85 mls measured from a concentration of 50% solids to a viscosity of 7.5 centipoise wherein a metal oxide or metal hydroxide of zinc, calcium, sodium, potassium or magnesium is reacted with a rosin or modified rosin and a poly(ethylene-vinyl acetate) type polymer having a weight average molecular weight of at least 50,000.

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Yorktown Heights, NY, United States of America

Thomas Y Shiah