Viamedia, Inc.

Thomas Michael Walsh

Randy Lykes

Mark Lieberman

Digital cross-marketing into digital channels is triggered by a cue message in a linear and non-linear television programming stream. The cue message provides advance warning to a local service provider about an upcoming break in the programming stream and also provides information about the break. In addition to triggering insertion of a local ad into the programming stream in accord with the instructions in the cue message, the cue message also initiates action to run one or more ads in other digital media. For example, the cue message may trigger ads in mobile media, Internet-based media, the Internet of Things, and other media.

Growing community of inventors

Yorktown Heights, NY, United States of America

Thomas Michael Walsh