Unicast Communications Corporation

Enliven, Inc.

Narrative Communications Corporation

Thomas M Middleton, Iii

Gregory T White

Scott A Kliger

In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.

Tracking user micro-interactions with web page advertising

A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.

Method and apparatus for dynamically constructing customized advertisements

Quantizing optimizes compression encoding for transmission of audio data. A working set of most frequent sound levels in a sequence of audio samples is determined from a histogram. Sound levels from the working set are then substituted for original sound levels in the subject audio data. This filters the audio data by increasing redundancy and decreasing granularity/resolution.

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Hingham, MA, United States of America

Thomas M Middleton, Iii