Brightedge Technologies, Inc.

Verayo, Inc.

Thomas J Ziola

Lemuel S Park

Jimmy Yu

Sammy Yu

Emeka Ajoku

Srinivas Devadas

Lennon Liao

Gookwon Edward Suh

Markus Spohn

Zdenek Paral

Vivek Khandelwal

Joshua Philip Crossman

Meyyappan Alagappan

A method including accessing a website comprising one or more webpages. The method may also include determining, by a processor, one or more modifications to the one or more webpages of the web site configured to improve a search engine optimization (SEO) of the web site. The method may also include determining, by the processor, software code configured to enact the one or more modifications. The method may also include determining, by the processor, group-specific instructions configured to insert the software code into the one or more webpages of the website via attribute overwriting. The method may also include installing the group-specific instructions into an application stack of the web site so that device browsers executing code of the web site, to render the one or more of the webpages, execute the software code.

Dynamic configurability of web pages

A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.

Content management systems

A method for estimating web traffic to a website is disclosed. The method may include obtaining a first set of reporting information from a secured external source that directs traffic to the website. The first set of reporting information may have a corresponding portion of reporting information which is not provided from the secured external source. The method may include obtaining a second set of reporting information from a unsecured external source that directs traffic to the website. The second set of reporting information may be different than the first set of reporting information. The method may also include generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Secured search

A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Optimizing location and mobile search

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.

Optimization of social media engagement

In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel.

Optimizing internet campaigns

A method of performing an audit of auditable objects within webpages of a website includes identifying an auditable object marker and crawling a portion of a website to identify multiple webpages of the website that each include the auditable object marker. The method may further include configuring an audit rule to determine a property of an auditable object of each of the webpages where the auditable object marker is associated with the auditable object. The method may further include performing an audit of each of the webpages according to the audit rule to determine the property of the auditable object for each of the webpages and grouping the webpages based on the property of the auditable object for each of the webpages.

Auditing of webpages

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed.

Physical Unclonable Functions (PUFs) for authentication can be implemented in a variety of electronic devices including FPGAs, RFIDs, and ASICs. In some implementations, challenge-response pairs corresponding to individual PUFs can be enrolled and used to determine authentication data, which may be managed in a database. Later when a target object with a PUF is intended to be authenticated a set (or subset) of challenges are applied to each PUF device to authenticate it and thus distinguish it from others. In some examples, authentication is achieved without requiring complex cryptography circuitry implemented on the device. Furthermore, an authentication station does not necessarily have to be in communication with an authority holding the authentication data when a particular device is to be authenticated.

Authentication with physical unclonable functions

A field configurable device, such as an FPGA, supports secure field configuration without using non-volatile storage for cryptographic keys on the device and without requiring a continuous or ongoing power source to maintain a volatile storage on the device. The approach can be used to secure the configuration data such that it can in general be used on a single or a selected set of devices and/or encryption of the configuration data so that the encrypted configuration data can be exposed without compromising information encoded in the configuration data.

Securely field configurable device

A key is determined from a volatile response using circuitry on the device. The volatile response depend on process variation in fabrication of the device. Error control data that depends on the first volatile response can be computed, stored externally to the device, and then used to generate the key using a volatile response using the circuit. Applications of volatile keys include authentication and rights management for content and software.

Growing community of inventors

Menlo Park, CA, United States of America

Thomas J Ziola