Imagine Communications Corp.

Thomas Huxter-Freer

Robert David Malcolm

Graham Andrew Heap

Emma Quinn

Systems and methods for serving advertisement in a video stream are disclosed. An example method includes: obtaining one or more advertisement (ad) orders; generating, by a traffic engine, a first temporal schedule indicating a start time and an end time for a video stream and one or more timing references, each of the timing references indicating a respective position in the video stream for advertisement placement; generating, by a playout engine, a broadcast manifest based on the first temporal schedule; processing, using a multicast video processing unit, the video stream using a video encoder to generate a transport stream based on the video stream, the transport stream comprising one or more data markers for placements of one or more advertisements; modifying the broadcast manifest based on one or more optimization criteria; and generating a video output feed using the transport stream and the broadcast manifest.

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Kingston upon Thames, United Kingdom

Thomas Huxter-Freer