Open Tv Corporation

Roku, Inc.

Intellocity USA Inc.

Thomas Huber

Thomas R Lemmons

Ian Zenoni

Brian Sedlak

Gary Rasmussen

John Tinsman

Debra Hensgen

Joel Gerard Hassell

Steven J Reynolds

Steven Owen Markel

Mark Margaretten

Joel Hassel

In various example embodiments, a system and method for offering and billing advertisement opportunities are provided. In example embodiments, an advertisement opportunity in media to be communicated to a user device associated with a viewer is identified. Attributes of the advertisement opportunity are determined. Based on these attributes, a value to assign to the advertisement opportunity is determined. The advertisement opportunity is offered to a potential advertiser based on the assigned value determined using the attributes of the advertisement opportunity.

System and method for offering and billing advertisement opportunities

In example embodiments, a system and method for providing interactive advertisement is provided. In some embodiments, a component causes a video program having an interactive advertisement to be displayed to a user on a display screen. The interactive advertisement includes an enhanced content activator. In response to activation of the enhanced content activator by the user, enhanced advertisement information including at least one trigger is provisioned. The enhanced advertisement information is then caused to be displayed with the video program and the interactive advertisement. A selection by the user of the at least one trigger associated with the enhanced advertisement information is monitored. In response to selection of the at least one trigger, access to further content associated with the enhanced content information is provided.

System and method for providing interactive advertisement

In various example embodiments, a system and method for automatic localization of advertisements is provided. In example embodiments, a transmission signal is received. A portion of the transmission signal is identified. A determination of whether localized advertisement data corresponds to the identified portion is performed. Localized advertisement data that correspond to the identified portion of the transmission signal is retrieved. The localized advertisement data is then inserted into the identified portion of the transmission signal to generate an altered signal. The altered signal is transmitted to a user device.

Automatic localization of advertisements

Disclosed is a system that optimizes transmission of content. Requests for a content type and an element within the content type is received Most frequently requested content types and most frequently requested elements within each of the most frequently requested content types are determined. A transmit rate for each of the frequently requested content types is determined, wherein the frequently requested content types with a higher request count receive a higher transmit rate than frequently requested content types with a lower request count. The most frequently requested elements within each of the most frequently requested content types are transmitted at the determined transmit rate.

System and method for transmitting frequently content items

Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

Advertising methods for advertising time slots and embedded objects

Disclosed is a system that optimizes transmission bandwidth of a broadband transmission system such as a cable television, satellite system, or wireless information service. Requests for content items from users are employed to add or delete content items from a list. Content items in the list are ranked relative to the number of requests received or by rate of request. Package groups are created with most requested content items being broadcast more frequently than less requested content items. Transmit groups are produced from package groups and placed in a broadcast queue. A transmit process transmits groups retrieved from the queue.

System and method for transmitting content items

The present invention is an interactive system and method whereby participants may engage in a contest that is simultaneously or subsequently broadcast. The broadcast signal may be for the purpose of a pure entertainment source or may be an enticement to play the shown or other interactive games. The games may be computer simulation games, role-playing games, strategy games, question and answer games, casino games, or other games as desired. The broadcast signals may show a specialized view of the game being played and may contain live commentary or other enhancements. The games may be played with set top boxes connected to a television, a broadcast network, and a server system.

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Arvada, CO, United States of America

Thomas Huber