Other

Storycloud Incorporated

Analog Analytics, Inc.

Thomas H Buscher

Kenneth J Kalb

Mark H Schwartz

Michael W Tracy

Christina Liao

The system provides a method and apparatus for providing controlled access to events, premises, transportation, and the like. In one embodiment, the system provides a ticket that is tied to a user and/or a device. The ticket in one embodiment comprises a dynamic link whose privileges and permissions can be controlled by a system controller so that use, re-use, and re-sale of the ticket can be controlled by the issuer and not by a purchaser or user. The system in one embodiment uses a reader/scanner associated with a controlled entrance that can receive tickets via scanning or some other form of electronic communication. In one embodiment, the system uses radio signals, such as Wi-Fi, Bluetooth, NFC (Near Field Communication) from a mobile device to determine if access should be granted.

Method and apparatus for network controlled ticket access

An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign.

System and method for management and optimization of off-line advertising campaigns with a consumer call to action

An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign. A computer program product which incorporates this method increases effectiveness of managing advertising campaigns through all off-line media channels beyond conventional means.

Growing community of inventors

Los Angeles, CA, United States of America

Thomas H Buscher