Criteo S.a.

Thomas Delayen

Sami Touil

Hugo Kaczmarek

Marc Dousset

Clement Creteur

Benoit Jehanno

Thomas Bernal

Antoine Gangloff

A server computing device receives a request for graphical display source code for a computerized graphical advertisement display. The server generates the source code comprising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client determines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction event, characteristics of the computerized graphical advertisement display, characteristics of the client computing device, and an interaction history with other graphical advertisement displays. The client selects an activation behavior in the source code based upon the determination. The client changes the default activation behavior for the display to the selected activation behavior and executes the selected activation behavior.

Dynamically modifying activation behavior of a computerized graphical advertisement display

A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed images including a plurality of seed image features. The computer generates candidate images based on the one or more seed images, where the computer alters a first aspect of a seed image to generate an altered seed image having a plurality of altered seed image features and the computer alters a second aspect of the altered seed image to generate a candidate image having a plurality of candidate image features. The computer generates candidate image scores based upon a context of the advertisement display and the plurality of candidate image features. The computer selects an image from the candidate images based on the candidate image scores and generates the graphical display source code based on the selected image, a size of the advertisement display, and display capabilities of the user device.

Programmatic generation and optimization of images for a computerized graphical advertisement display

A computer receives a request for graphical display source code for a computerized graphical advertisement display. The computer retrieves one or more seed layout descriptions, each seed layout description specifying associated constrained layout characteristics, and generates candidate layout descriptions based on at least the seed layout descriptions, each candidate layout description specifying associated constrained layout characteristics, where one or more of the candidate layout descriptions are generated by the computer altering one or more associated constrained layout characteristics of a seed layout description. The computer generates layout scores, each layout score associated with a candidate layout description. The computer selects a selected layout description from the candidate layout descriptions based on the layout scores. The computer generates the graphical display source code based on the selected layout description, a size of the computerized graphical advertisement display, and display capabilities of a user device.

Programmatic generation of graphical display source code for a computerized graphical advertisement display

A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed animations including a plurality of seed animation features. The computer generates candidate animations based on the one or more seed animations, where the computer alters a first aspect of a seed animation to generate an altered seed animation having a plurality of altered seed animation features and the computer alters a second aspect of the altered seed animation to generate a candidate animation having a plurality of candidate animation features. The computer generates candidate animation scores based upon a context of the advertisement display and the plurality of candidate animation features. The computer selects an animation from the candidate animations based on the candidate animation scores and generates the graphical display source code based on the selected animation, a size of the advertisement display, and display capabilities of the user device.

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Chaville, France

Thomas Delayen