Hulu, LLC

Thomas C Tate

Jean-Paul Colaco

Jessica Page Ivy

Arash Nikkar

Xin Jin

Hua Zheng

Richard W Tom

Eric I Feng

Jason A Kilar

Wing Chit Mak

Brian Soebekti

Jason Kilar

A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.

Media player configuration to provide viewing data feedback

Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.

Configuring advertisements in a video segment based on a game result

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements. In one embodiment, the method receives an identification of the media program to be sent to the user device, transmits metadata defining an advertising break having at least one advertisement opportunity within the media program, at the advertisement opportunity, transmits advertising control options, receives a user selection for the advertising control options, sends the advertisement to the user device according to the user selection for the advertising control options, receives advertising viewing data describing the streaming of the advertisement to the user device, and stores the advertisement viewing data.

Method and apparatus for providing directed advertising based on user preferences

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Venice, CA, United States of America

Thomas C Tate