Nbcuniversal Media, LLC

Thomas Bause Mason

Yasser Fouad Syed

Danial E Holden

Sheau Bao Ng

Michael Pleckaitis

A method for generating virtual reality (VR) content includes obtaining source information from original media content. retrieving characteristic information stored in a first memory based on the obtained source information wherein the retrieved characteristic information related to the original media content, generating the VR content by combining the retrieved characteristics information and the obtained source information, wherein at least one feature of the retrieved characteristic information is mapped to a corresponding at least one feature of the obtained source information, and outputting the generated VR content and the original media content to be reproduced to a viewer.

Apparatus and method for generating virtual reality content

A method for customizing content presented to a user, including presenting content to the user; receiving condition information related to a condition of the user; modifying the content being presented to the user to facilitate changing of the condition toward a target condition; and presenting the modified content to the user. An embodiment of the method may also include receiving updated condition information of an updated condition of the user after presenting the modified content to the user, where the updated condition is not within a threshold range of the target condition; and modifying the content again to facilitate changing the updated condition to be within the threshold range of the target condition.

System and method for customizing content for a user

A selected spatial portion of digital base content is selected, and one or more alternative content objects is selected to replace the spatial portion. The spatial portion may comprise less than a full frame of the base content, although it may span multiple frames, and may move within the successive frames. The replacement may occur before or after distribution of the content. The selections may be made based upon knowledge of general or specific audiences. The selections may facilitate bandwidth or processing, allow for product placements, or generally enhance the audience experience.

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Brooklyn, NY, United States of America

Thomas Bause Mason