Facebook, Inc.

Thomas Alison

Alexander Paul Schultz

Micha Berdichevsky

Bosmat Mazal Eldar

Shashank Pandit

Peter Henry Martinazzi

Kiranjit Singh Sidhu

Ching-Chih Weng

Daniel Ferrante

Ziqing Mao

Brian Piepgrass

Deeptanshu Verma

Kenneth Foo Chuan Khit

Kelvin Foo Chuan Lyi

In one embodiment, a method includes detecting, for each of a plurality of third-party applications corresponding to a respective plurality of pages associated with an online social network, one or more interactions with the page corresponding to the third-party application by one or more first users of the online social network, wherein each of the one or more first users are connected on the online social network to a second user of the online social network. The method also includes calculating, for each of the plurality of third-party applications, a value representing a social relevance of the third-party application based on the number of interactions with the page corresponding to the third-party application by the one or more first users. The method also includes selecting one of the plurality of third-party applications based on its calculated social relevance value. The method also includes sending, to a client device of the second user, an advertisement for the selected third-party application.

Advertisements for applications on an online social network

Techniques introduced here include a system and method for determining whether to provide a user of a social networking system with candidate users (i.e., potential contacts) with whom the user does not already have any connections with. In some embodiments, the system generates a set of candidate users based on a value (e.g., to the social networking system) associated with each potential connection formed between the user and the set of candidate users. In one or more embodiments, the system ranks the candidate users based on their connection-value to the social networking system and provides the ranked candidate users as suggested new connections to the user.

Methods and systems for determining use and content of PYMK based on value model

In one embodiment, a social-networking system identifies a plurality of third-party applications associated with an online social network, wherein each identified third-party application has one or more connections to users of the online social network, determines a value representing a social relevance of each identified third-party application, wherein the social relevance value is based on one or more connection factors associated with the one or more third-party application connections, selects one of the identified third-party applications based on its determined social relevance value, and generates an advertisement for the selected third-party application.

In one embodiment, an intermediate server receives a request with a secure ID to authorize a software application, transmits the secure ID to a system, receives an access token from the system indicating that the software application has been authorized, evaluates the access token for validity, and transmits a response to the mobile device indicating the software application is authorized.

Proxy bypass login for applications on mobile devices

In one embodiment, a social-networking system accesses a social graph, receives a request to generate an advertisement of a third-party application, identifies a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network, one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users, and sends to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users.

In one embodiment, a social networking system transmits a client proxy application to a client device in order to export data from a third-party site that has instituted IP address blocking or rate limiting. In particular embodiments, the proxy application multiplexes a plurality of web responses from the third-party server over a single socket communication with a proxy server. In particular embodiments, the proxy application obtains data from the third-party service and relays it via the proxy server to the social networking system.

Secure proxied data retrieval from third-party services

In one embodiment, a social-networking system authenticates a user of a mobile device, receives a request from the mobile device to install a software application, transmits data to the mobile device comprising the software application and an installation identifier (ID), receives another request including the installation ID from the mobile device to authorize the software application, evaluates the installation ID for validity, and transmits yet another response to the mobile device in accordance with the evaluation.

Bypass login for applications on mobile devices

In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.

An intermediate server can receive a request from a mobile device to authorize a software application, transmit a secure ID included in the request to a social-networking system, receive an access token from the social-networking system indicating that the software application has been authorized, evaluate the access token for validity, and transmit a response to the mobile device indicating the software application is authorized. The secure ID can indicate that a user of the mobile device has been authenticated by the social-networking system. The access token can be valid when the access token and the secure ID both correspond to the user of the mobile device.

In one embodiment, a social-networking system accesses a social graph, identifies a first set of concept nodes associated with an application, connected to friends of a user, selects a second set of concept nodes from the first set of concept nodes based on edges connected to the concept nodes, and generates an advertisement for the application, where the advertisement includes information representing the concept nodes in the second set of concept nodes.

Growing community of inventors

Palo Alto, CA, United States of America

Thomas Alison