Oracle America, Inc.

Theodore V McConnell

Jonah Goodhart

Michael Garrett Seiler

Aniq Rahman

Christopher R Tsoufakis

Daniel E Fichter

Nikki K Gomez

Suryansh Agarwal

A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.

System and method to measure effectiveness and consumption of editorial content

The present invention is directed to system architecture of a measurement platform configured to determine advertisement awareness by consumers and methods for determining advertisement awareness by consumers at low cost. The system architecture is flexible and may be applied to any advertisement and is configured to operate without involvement or approval of the advertiser. The system uses user recognition rather than user recall as an indication of measuring awareness within a publisher's website, by tracking advertisement exposure to consumers and dynamically constructing sample interrogation sets to query consumers.

System and methods for determining consumer brand awareness of online advertising using recognition

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Cincinnati, OH, United States of America

Theodore V McConnell