AT&T Intellectual Property I, LP

Thad Pasquale

Marc Andrew Sullivan

Philip Ted Kortum

Kurt M Joseph

A set of application program interfaces is embodied on a computer readable medium for execution on a computer in conjunction with an application program that integrates smart tags related to a video program with a payload of video data packets. A first interface receives an input from a tag database related to video program content. A second interface receives an input integrating a smart tag with a video data payload packet. A third interface receives an input providing integrated smart tag and video data to a network. Another interface receives an input from a customer segmentation database, for example for targeting information to specific customers or customer groups.

Method and system for integrating smart tags into a video data service

An embodiment of a system and method wherein a streaming ticker information relating to a video content is integrated with the video content and transmitted to a customer device over a communication network.

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Austin, TX, United States of America

Thad Pasquale