Google Inc.

Terry Van Belle

Anshul Kothari

Surojit Chatterjee

Jian Zhou

Ravi Kumar Jain

Paul Feng

Yun Huang

Nandita Narasimha Prabhu

Gaurav Bhaya

Robert Stets

Alex Nicolaou

Steve Kanefsky

Various methods, systems, and computer program products are disclosed for communicating location-based digital components to a mobile and other devices. A natural language processor component can parse an input audio signal to identify a request and a keyword. A content selector can select digital components based on keyword and request. An audio signal generator component can generate an output signal that includes a selected digital components. An interface can transmit the output signal to cause a client computing device to drive a speaker to generate an acoustic wave corresponding to the output signal prior to occurrence of at least one of the first action and the second action.

Sequence dependent or location based operation processing of protocol based data message transmissions

Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.

Generating content for promotional messages based on distance

Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.

Predicting promotional message response based on device distance

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a location history for a user, where the location history includes a plurality of location data points for the user; analyzing the location history to derive a category for the user; associating the user with the category; and using the user's associated category to boost one or more candidate content items for delivery to the user.

Classifying users for ad targeting

A computer-implemented method can include accessing a network-accessible document that is formatted according to a hypertext markup language and that has a plurality of hyperlinks; producing a transcoded document from the network-accessible document; and providing the transcoded document to a computing device. Producing the transcoded document can include concatenating two or more of the plurality of hyperlinks to form a compression seed, compressing the compression seed with a compression algorithm to form a compressed seed, storing the compressed seed as a base hyperlink in the transcoded document, and compressing each of the plurality of hyperlinks. Compressing each hyperlink can include concatenating each hyperlink with the compression seed, compressing the concatenated hyperlink and compression seed to form a seed portion corresponding to the compression seed and a link portion corresponding to the hyperlink, extracting the seed portion, and substituting in the transcoded document the link portion for the hyperlink.

Growing community of inventors

Santa Clara, CA, United States of America

Terry Van Belle