Acxiom Corporation

Terry Talley

Charles Donald Morgan

John R Talburt

Samuel Kenton Welch

Adam Zimmerman

James E Mooney

Mike Dobrovich

Richard Farmer

Jeannie K Ratliff

Melissa K Ward

Wally Anderson

Kari Johnston

Russell Baxter

Ray Hashemi

Ali Kooshesh

Charles Bussell

C Stuart White

Walter E Anderson

Shawn G Harvey

Derek Leonard

Shawn Harvey

An apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data uses aggregation keys in order to retrieve distribution sets and generate best-effort results for individual attributes. Multiple aggregation keys may be utilized to which individual attributes may be cross-mapped. The aggregation keys may be divided into location-based aggregation keys and name-based aggregation keys. The resulting data may be of varying granularity depending upon the granularity of the aggregation key used for the distribution and to generate the attributes.

Apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data

A method for linking data using persistent links is disclosed. The links are created in a central repository, which maintains an identification class for each entity. The identification class contains all available information concerning the entity. By matching links instead of names and addresses, potential ambiguities and erroneous duplicates are eliminated. The links are encoded before external distribution with a client-specific key; the link encoding discourages clients from collaborating to use personal information without authorization.

Data linking system and method using encoded links

A method for linking data using permanent tokens is disclosed. The tokens may be used to link data pertaining to a consumer, a business, an address, an occupancy, or a household. The tokens are created in a central repository, which maintains an identification class for each entity. The identification class contains all available information concerning the entity. The tokens may be applied to a data storage system to allow real-time construction of a total customer view. The tokens may also be used to link the data storage system to a repository, such that the total customer view contains all available information concerning the customer. The total customer view may be used to formulate a response to customer input, such as a purchase or access to an Internet web page maintained by the data owner. By matching tokens instead of names and addresses, potential ambiguities and erroneous duplicates are eliminated. Data updates may be performed incrementally, and may be pushed from the repository to the data owner as new information is received.

Data linking system and method using tokens

Growing community of inventors

Conway, AR, United States of America

Terry Talley