Microsoft Technology Licensing, LLC

Teresa Mah

Ying Li

Benyu Zhang

Brian Burdick

Jeremy Tantrum

Heng Zhang

Jian Wang

Zheng Chen

Alexander G Gounares

Nir Nice

Li Erran Li

Hua-Jun Zeng

Jingyi Xu

Melissa Wood Dunn

Michael Joseph Toutonghi

Cynthia Dwork

Lee Wang

Uri Barash

Jason C Mayans

Jie Tong

Abhinai Srivastava

Saleel Sathe

Kevin Paul Kornelson

Gerard Gjonej

Paul A McDaniel

Boaz Feldbaum

Darrell J Cannon

Xin Jin

Dong Zhuang

Eric Picard

Barry Adrian Shepherd

David S Barlin

Sefy Ophir

Lee-Ming Zen

Valeri Liborski

Vu Anh Ha

Amit Shaked

Eric Don Van Valkenburg

Friedman Arie

Julie L Hesseltine Richardson

Hendricus D J Hoek

Michael R Dean

Agnita Pandian

Ian Peacock

Khurrum Malik

Steven Neil Silverman

Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize images to generate identifiers of entities and to determine various relationships between entities and web pages are described. A collection of class images that represent various people and non-people entities deemed relevant for tracking user behavior is generated. Given a class image that represents an entity, an image identifier comprising unique feature vectors for that class image is generated. Given an arbitrary web page, all the images embedded on the web page are analyzed. Each embedded image is compared to the image identifiers of the collection of class images to determine whether or not any entities of interest appear in the embedded images of the web page. If relevant entities do appear on the web page, various associations can be made between the entities found on the page, and between the uniform resource locator (URL) of the web page where the entities appear.

Utilizing images as online identifiers to link behaviors together

A computing device includes a processing unit, and a system memory connected to the processing unit. The system memory includes instructions that, when executed by the processing unit, cause the processing unit to create: a demographic identification module that retrieves demographic profile information associated with a user and identifies a relevant demographic category based on the demographic profile information; a population search module that categorizes search information from other users within the relevant demographic category as the other users search for information, the search information including search terms used by the other users and destination content reviewed by the other users; and a search result module that filters a search query from the user by applying the categorized search information for the relevant demographic category and presents filtered search results to the user.

Role based search

An influential persons identification system and method for identifying a set of influential persons (or influencers) in a social network (such as an online social network). The influential persons set is generated such that by sending a message to the set the message will be propagated through the network at the greatest speed and coverage. A ranking of users is generated, and a pruning process is performed starting with the top-ranked user and working down the list. For each user on the list, the user is identified as an influencer and then the user and each of his friends are deleted from the social network users list. Next, the same process is performed for the second-ranked user, the third-ranked user, and so forth. The process terminates when the list of users of the social network is exhausted or the desired number of influencers on the influential person set is reached.

Identifying influential persons in a social network

Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

Privacy vault for maintaining the privacy of user profiles

Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.

Logocons: AD product for brand advertisers

Computer-readable media, systems, and methods for sensitive webpage content detection are described. In embodiments, a multi-class classifier is developed and one or more webpages with webpage content are received. In various embodiments, the one or more webpages are analyzed with the multi-class classifier and, in various embodiments, a sensitivity level is predicted that is associated with the webpage content of the one or more webpages. In various other embodiments, the multi-class classifier includes one or more sensitivity categories.

Sensitive webpage content detection

A method and system are provided for identifying groups in large-scale networks. The large-scale networks include a collection of nodes and edges that may represent relationships between entities or individuals. The large-scale network is split into a number of fractions satisfying an edge threshold. In turn, the nodes in each fraction are merged to generate one or more clusters based on a specified similarity metric. The large-scale network is recursively split and clustered until distinct groups are identified.

Group identification in large-scaled networks via hierarchical clustering through refraction over edges of networks

Methods and systems for displaying data retrieved from a multi-dimensional data source via an interactive data diagram. A graphical user interface is responsive to input from a user to retrieve multi-dimensional data for display via an interactive data diagram. The interactive data diagram displays multi-dimensional data in a hierarchical structure that includes a plurality of dimension levels and one or more member levels within each dimension level. A user specifies a change to the display structure by selecting a displayed member level in the hierarchical structure. The interactive data diagram is responsive to the user specified change to generate a drilled down data diagram displaying detailed dimension and member levels related to the selected member level.

System and method for interactively displaying multi-dimensional data

A system and method for extracting funnels from at least one input clickstream (CS) representing an ordered path of successively viewed web pages. The invention stores the CS in one or more tree structures in one scan, then traverses each tree structure to identify funnels satisfying input criteria, if any. The input criteria includes depth criteria, width criteria, starting page criteria, and end page criteria.

Method and system for clickpath funnel analysis

Displaying a funnel from clickstream data as a hierarchy to a user for analysis wherein the funnel represents an ordered path of web pages successively viewed by the user. The invention includes clickpath visualization software to enable the user to easily analyze and evaluate clickpaths by focusing only on subpaths of interest. The invention software provides the user with various functions including, but not limited to, zoom, sort, expand, reverse, preview, and activate.

Visually displaying sequentially ordered data for mining

Growing community of inventors

Bellevue, WA, United States of America

Teresa Mah