Yahoo! Inc.

Oath Inc.

Yahoo Holdings, Inc.

Tejaswi Kasturi

Lyndon Kennedy

Lluis Garcia Pueyo

Roelof Van Zwol

Yash Dayal

Mridul Muralidharan

Thomas Gulik

Disclosed herein are aspects associated with contextual, or related, media enrichment presentation item of a media object served via the internet. A request to annotate a media object in connection with the media object's presentation is received, and a media object identifier and a profile identifier are obtained. The media object's information is retrieved using the media object identifier, and a profile is retrieved using the profile identifier. A response including one or more references to one or more media enrichment presentation items is transmitted, each reference to a media enrichment presentation item comprising information for use in retrieving the media enrichment presentation item for presentation in connection with presentation of the media object.

Media enrichment system and method

Growing community of inventors

Alhambra, CA, United States of America

Tejaswi Kasturi