Star India Private Limited

Jiostar India Private Limited

Tejaswi Bonda

Akhtar Jalaludheen

Kaushik Das

Rahul Patil

Nidhi Chadha

A method and system () for obtaining channel tracking data from a set-top box () is disclosed. A channel being viewed on a display device associated with the set-top box () is tracked. An occurrence of a channel switching event is detected in relation to the channel being viewed on the display device. Subsequent to detecting the occurrence of the channel switching event, determine whether the channel was viewed for at least a first predefined time threshold. A payload comprising the channel tracking data in relation to the channel is generated if the channel was viewed for at least the first predefined time threshold. A data packet is generated comprising data fields and the payload. The data packet configured to be below a predefined byte size limit is transmitted from the set-top box () to a remote server () using LoRaWAN protocol.

System and method for obtaining channel tracking data from a set-top box

Various embodiments of the present disclosure provide a method and a system for obtaining enriched channel tracking data from a set-top box (STB). Channel information associated with channels viewed by at least one viewer on a display device associated with the STB is accessed. It is determined whether the microphone has captured one or more voice signals in vicinity of the STB prior to detection of an occurrence of a predefined event. Further, voice biometric data is extracted from each captured voice signal to configure viewer demographic data when the microphone has captured the one or more voice signals. The viewer demographic data is configured based at least on identifying viewer information corresponding to the voice biometric data. The viewer demographic data is correlated with channel tracking data corresponding to the detected predefined event to generate a payload. The data packet including the payload is transmitted to a remote server.

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Tejaswi Bonda