Facebook, Inc.

Ted Zagat

Neville S Bowers

Soham Mazumdar

Lee Charles Linden

Abheek Anand

Kelly B Winters

Ram Vaidyantathan

Sohan Mazumdar

Ramkumar Vaidyantathan

Patrick Linarducci

One variation of the first method includes: receiving a first gift order from a first sender through a social networking system, the first gift order specifying a recipient, a first merchant, and a first monetary value redeemable through the first merchant; issuing a tangible gift card to the recipient, the gift card linked to a gift account, of the recipient, within the social networking system; receiving a second gift order from a second sender through the social networking system, the second gift order specifying the recipient, a second merchant, and a second monetary value redeemable through the second merchant; linking the first and second monetary values to the gift account; and, in response to a first purchase from the first merchant with the gift card, publishing a detail of the first purchase to a feed within the social networking system in accordance with a privacy setting of the recipient.

Method, medium, and system for enabling gift card transactions

One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.

Methods for calculating advertisement effectiveness

Growing community of inventors

Menlo Park, CA, United States of America

Ted Zagat