Arris Group, Inc.

Ted Tsuchida

Robert E Novak

Douglas Allyn Miller

A method of substituting content during a program break, includes: detecting a break in a broadcast program, and in response to the break, showing substitute content. A method of substituting broadcast content displayed on a screen, includes: determining an occurrence of a break in a broadcast content; and in response to the occurrence of the break, displaying substitute content on the screen. The method may further include: displaying the broadcast content when the break terminates.

Method of substituting content during program breaks

An apparatus for performing a substitution for a broadcast content, includes: a substitute content engine configured to detect a break in a broadcast content and to show substitute content in response to the break in a broadcast content; and a processor configured to execute the substitute content engine. An apparatus for substituting broadcast content displayed on a screen, including: a customer premise equipment capable to receive broadcast content; the customer premise equipment including a viewing engine capable to permit the display of substitute content in response to a break in the broadcast content.

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Woodinville, WA, United States of America

Ted Tsuchida