Visa International Service Association

Tarun Jain

Santosh Lachhman Achhra

Stanislav Tsikine

Derek Vroom

Dirk Reinshagen

Somashekhar Pammar

Kingdom Nwachi Iweajunwa

Aman Madaan

Sunil Sharma

Jagdish Chand

Venkata Sesha Rao Polavarapu

A segmentation platform enables a system that comprises a behavior service and a predictive service for determining a segment from a dataset. The behavior service can analyze data to determine information about behavior that has already occurred. The predictive service can analyze data to determine information about the predicted propensity for certain behavior to occur in the future. In some cases, the predictive service can determine the information by utilizing a training model that indicates predictions related to potential relationships among properties of a dataset. The segmentation platform also enables an interactive user interface that can be utilized to configure attributes of the segment, analyze information associated with the segment, and deliver the information to another device.

Segmentation platform using feature and label pairs

A method is disclosed. The method includes receiving an authorization request message for a transaction from an access device. The authorization request message includes a value and an account identifier. The user device is used by a user to conduct a transaction with the resource provider. The method also includes determining an activity metric associated with the user of the user device, determining a value alteration based at least in part on the activity metric, and applying the value alteration to the value for the transaction.

System and method for activity based interaction

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Foster City, CA, United States of America

Tarun Jain