Google Inc.

Tal Franji

Natalia Marmasse

Dror Michael Marcus

Shai Gutner

Divon Mordechai Lan

Michal Maor

Mark Grossmann

Yossi Matias

Daniel John Zigmond

Jason S Bayer

Hal Ronald Varian

Deepak Chandra

Robert Gardner

Neil Campbell Rhodes

Kaustuv

Steve Stukenborg

Jagpreet S Duggal

Noam Nisan

Misha Seltzer

Danny Tom

Kaustuv Kaustuv

Robert D Gardner

Configurations providing a reusable context model for a user interface over SMS for interacting with different levels of a user interface (UI) within an interactive system are described. An SMS server can implement the reusable context model in which an available number from a sequence of numbers (e.g., a block of numbers) is assigned to a first level of the UI. The first level of the UI can include a set of options corresponding to different operations within the interactive system. When an SMS message, which includes a selected option from the set of options from the first level of the UI, is received over the assigned number, the SMS server can determine whether to assign an additional number from the sequence of phone numbers for responding to the received SMS message. The additional assigned number can correspond with a second level of the UI within the interactive system.

Methods for user-interface over SMS messages based on a reusable context model

Configurations providing a rolling sequence model for a user interface over SMS for an interactive system are described. An SMS server can implement the rolling sequence model in which a number from a sequence of numbers (e.g., a block of numbers) is assigned to a user session. A subsequent number from the sequence of numbers is assigned for each session turn-around. Upon receipt of an SMS message from a user to initiate a session, the SMS server assigns a first number from the sequence of numbers to a user session. The SMS server then assigns the next phone number to the user session after receiving a subsequent SMS message from the user. In the event that the last number from the sequence of numbers is assigned, the SMS can cycle through the sequence of numbers by assigning the first number to the user session.

Methods for user-interface over SMS messages based on a rolling sequence model

Configurations providing a reusable stream model for a user interface over SMS for interacting with one or more interactive systems in a parallel manner are described. An SMS server can implement the reusable stream model in which an available number from a sequence of numbers (e.g., a block of numbers) is assigned to a user session upon receiving an SMS message to initiate the user session from a communication device. The user session corresponds with a message stream for the interactive system. In one aspect, the SMS server places each number from the sequence of numbers in a respective status to indicate whether the number is currently assigned to a user session. When a subsequent SMS message is received that requests to initiate an additional user session for another interactive system, the SMS can assign the next available number from the sequence to the additional user session.

Methods for user-interface over SMS messages based on a reusable stream model

A television system for providing identification of user television viewing activities, while maintaining the privacy of individual viewers. In selected embodiments, the television system includes a random, unique identification generator that, on a periodic basis, can be used to send targeted advertisements or programming to a user. The user can force the system to re-generate a random identifier and/or purge any tracked data at any time.

Privacy in television tracking

A simultaneous ascending price auction ('SAA') can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ('spots'). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Advertising inventory allocation

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Hod Hasharon, Israel

Tal Franji