Sony Corporation

Takeru Kojima

Chisato Numaoka

Motoyuki Koike

Etsuro Sakamoto

An advertisement space auction apparatus enabling for a more strategic and open auction transaction to be realized is provided. The advertisement space auction apparatus using a network, comprising a memory storing advertisement space information and being accessible by a plurality of entities connected to the network, a bid data communication unit receiving a bid data submitted via the network from at least one of the plurality of entities, the bid data corresponding to the advertisement space information stored in the memory; and a winning bidder determination unit determining a winning bidder of an advertisement space designated by the advertisement space information, on the basis of the bid data received by the bid data communication unit.

Advertisement space auction method, apparatus and storage medium

An advertisement space auction apparatus enabling a more strategic and open auction transaction to be realized using a network, including a memory storing advertisement space information and being accessible by a plurality of entities connected to the network, a bid data communication unit receiving bid data submitted via the network from at least one of the plurality of entities, the bid data corresponding to the advertisement space information stored in the memory; and a winning bidder determination unit for determining a winning bidder of an advertisement space designated by the advertisement space information, on the basis of the bid data received by the bid data communication unit.

Growing community of inventors

Kanagawa, Japan

Takeru Kojima