Sony Computer Entertainment Inc.

Takaaki Amano

Yoshiharu Maeda

A server apparatusfor applying a point by which a service can be received in response to an amount of said point to be used in a Web site, comprises filesfor storing a banner advertisement, and a point producing unitfor determining a point number which is displayed on the banner advertisement. This server apparatusis further arranged by a Web control unitfor displaying the banner advertisement attached with the point number on a Web page, and also a user data managing unitfor managing a point number gained by a user. The server apparatusdetermines a point number to be displayed on a banner advertisement with reference to personal information of a user, or a point number gained by the user.

Incentivized advertisement information supplying system

When a server apparatusaccepts an access of a user, the server apparatussaves both identification information of the user and an access time instant of the user into a fileduring a preselected time period, and also counts identification information related to the same user, which has been saved in this file. Then, when a counted number is larger than, or equal to a certain number, the server apparatusjudges that this user intensively accesses the server apparatuswithin a short time period. Thus, users who access the server apparatusare classified into a user who intensively access this server apparatuswithin a short time period, or another user who does not intensively access this server apparatuswithin a short time period. As to such a user who intensively accesses a server apparatus within a short time period, log information of this user is not recorded, so that loads given to the server apparatus are reduced.

SERVER SYSTEM FOR CLASSIFYING ACCEPTED USERS BASED ON IDENTIFICATION INFORMATION INTO PREDETERMINED GROUPS IN ACCORDANCE WITH A COUNTING RESULT OBTAINED BY COUNTING A NUMBER OF STORED IDENTIFICATION INFORMATION

Growing community of inventors

Tokyo, Japan

Takaaki Amano