Amobee, Inc.

Tai-Ping Yu

Jianqiang Shen

Fang Bian

A system and method of selecting on-line advertisements in a real-time bidding exchange is disclosed. A bid request associated with a first data set is received. Advertisements are filtered based on each advertisement's campaign constraints as applied to the first data set. A heuristic score for each filtered advertisement is determined based on a small subset of features from the first data set or randomly generated. A bid value is then determined based on a substantial number of the features from the first data set only for each of a top fraction of filtered the advertisements that have the highest heuristic scores. A final bid value and its associated advertisement is selected and sent to a sender of the bid request for presenting in an on-line advertisement space as an impression.

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San Jose, CA, United States of America

Tai-Ping Yu