Microsoft Technology Licensing, LLC

Tae Yano

Johnson T Apacible

Michael Gamon

Patrick Pantel

Xinying Song

A set of representations of item-page pairs of items and respective web pages that include the respective items is obtained, each representation including feature function values indicating weights associated with features of associated web pages, the features including page classification features. An annotated set of labeled training data that is annotated with salience annotation values of items for respective web pages that include the items is obtained. The salience annotation values are determined based on a soft function, by determining a first count of a total number of user queries associated with corresponding visits to the respective web pages, and determining a ratio of a second count to the first count, the second count determined as a cardinality of a subset of the corresponding visits that are associated with user queries that include the item, the subset included in the corresponding visits. Models are trained using the annotated set.

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Tae Yano