Hulu, LLC

Syrak Amare Worku

Lyudmil Vladimirov Antonov

The present invention is directed toward a method of advertising on a portable media device having video and audio capabilities comprising the steps of: (a) embedding a video advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a video advertise so that playing the music file generates the display of a video advertisement; (c) tracking the play count of each music file with an associated video advertisement until the play count data reaches a certain fixed number; d) recording the play count of each music file in connection with each specific video advertisement; and (f) changing the advertisement in the embedded supportive information of the music file.

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Alexandria, VA, United States of America

Syrak Amare Worku