Mastercard International Incorporated

Suyash Awasthi

Amit Gupta

According to some embodiments, account owner information associated with account owners of payment accounts (e.g., credit card accounts) may be retrieved from an account owner database. The retrieved account owner information may be analyzed to automatically identify a set of account owners primarily associated with automated teller machine device transactions in connection with the payment accounts. From the set of account owners primarily associated with automated teller machine device transactions, a sub-set of account owners to be encouraged to utilize point of sale transactions in connection with the payment accounts may be automatically created. Moreover, a potential transaction spend value associated with the sub-set of account owners may be calculated and output.

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Kanpur, India

Suyash Awasthi