Samsung Electronics Co., Ltd.

Suwon Seo

Youngjin Kim

Hyunjin Park

Dahee Jeong

Taesoo Kim

Jongwon Kwak

Daehyun Lee

Yeonjoon Kim

Hyungyeon Kim

Byeongcheol Lee

Younjeong Cho

An electronic apparatus that (a) receives first data from a server, the first data including a first section in which first content data of requested content is included and a second section in which advertisement content data is insertable, but is not inserted, (b) controls the display to output a portion of content corresponding to the first content data, (c) receives second data while the portion of the content is being output by the display, the second data including a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted, and (d) controls the display to output advertisement content corresponding to the advertisement content data inserted into the second section of the received second data, based on a current playback point of the content corresponding to the first content data and the second content data.

Electronic apparatus for content playback and method for controlling thereof

A display apparatus may include a display, a communicator including circuitry configured to communicate with a server, a user input unit including circuitry configured to receive a user input, and a processor. The processor may be configured to, based on a first user input, control the display to display a menu providing at least one image quality of a preview content that is selectable, receive a second user input of selecting the at least one image quality of the preview content, control the communicator to transmit a request for the preview content at the selected image quality to the server, and control the display to display an image based on the preview content received from the server.

Display apparatus and control method thereof for providing preview content

Growing community of inventors

Suwon-si, South Korea

Suwon Seo