Yahoo! Inc.

Verizon Media Inc.

Oath Inc.

Yahoo Assets LLC

Yahoo Holdings, Inc.

Sunil Nagaraj

Kian-Tat Lim

Nanda Kumar Jayakumar

Joonsuk Bae

Chris Theodore Kalaboukis

Georgiy Goldenberg

Yury A Izrailevsky

Anand Biligiri Subba Rao

Ramkumar Rajendran

George Goldenberg

Donovan Schneider

Shirshanka Das

Chavdar Botev

Adam Rosen

Venkatesan Ramachandran

Sangeeta Singh

Ambikeshwar Raj Merchia

A device, system, and method are directed towards facilitating composing, editing, and displaying a message that includes text and graphics inline. An edit window provides a mechanism for editing the text inline. The message, including text and graphics, may be sent to a remote device. The remote device may display the message, and edit the text and graphics inline, and send a reply message to the original sender.

Computerized system and method for collaborative electronic document creation

Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.

Processing link identifiers in click records of a log file

Computerized system and method for creating and communicating graphical messages

Graphical messages

System and method for identifying a link and generating a link identifier for the link on a webpage

A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

Accelerated and reproducible domain visitor targeting

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

Bid gateway architecture for an online advertisement bidding system

The present invention is directed towards systems and methods for generating a compressed data file providing access to one or more selected portions of data contained within the data file. The file is partitioned into one or more chunks, a given chunk comprising a separate unit of data representing a subset of data from the file. The one or more chunks are compressed through use of a compression algorithm, and the one or more chunks are combined to form a compressed file. Metadata is also generated that indicates a chunk offset of a given chunk, thereby allowing direct parallel access to one or more given chunks. Similarly, legacy applications may ignore the chunk structure in the compressed file and access the file according to techniques know in the art, thereby preserving backwards compatibility with such legacy applications.

System and method for enabling parallel access to serially compressed files

Growing community of inventors

Sunnyvale, CA, United States of America

Sunil Nagaraj