Aol Inc.

Oath Inc.

Sultana Darya

Ian Holsman

Systems and methods are disclosed for identifying and managing topical content for websites. In accordance with one implementation, a method is provided for identifying and managing topical content for a website. The method may include determining a set of topics at a first level of popularity, determining a set of topics at a second level of popularity, and discounting the set of topics at the second level of popularity based on the set of topics at the first level of popularity to determine a revised set of topics for the second level of popularity. The method may also include managing the topical content based on the revised set of topics for the second level of popularity.

Systems and methods for identifying and managing topical content for websites

Systems and methods are provided for web page optimization. In accordance with one implementation, a system for web page optimization is provided, wherein the system comprises a computing device configured to provide at least one of user data, content categories, and page performance metrics, and receive, from the module server, a bid to include at least one proposed module on a page, the bid including an impact score of the at least one proposed module based on the page performance metrics. The system also includes a feedback component configured to provide performance feedback indicative of how the page performed based in part on the page performance metrics, and a page assembler coupled configured to select for display on the page a module combination comprising the at least one proposed module, wherein the module combination is selected based in part on the impact score and the performance feedback.

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Aldie, VA, United States of America

Sultana Darya