Adobe, Inc.

Sukriti Verma

Nikaash Puri

Balaji Krishnamurthy

Piyush Gupta

Mihir Naware

Deepak Pai

Kumar Mrityunjay Singh

Shankar Venkitachalam

Yaman Kumar

Kunal Kumar Jain

Hyman Chung

Simra Shahid

Vinh Ngoc Khuc

Vijay Srivastava

Nimish Srivastav

Shirsh Bansal

Sandipan Karmakar

Sean Steimer

Florin Silviu Iordache

Horea Bacila

Umang Moorarka

Pratiksha Agarwal

Shripad Vilasrao Deshmukh

Jayakumar Subramanian

Dheeraj Bansal

Vishal Wani

Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.

Determining user affinities for content generation applications

Interactions between a user and an e-commerce platform are automatically guided to increase the chances of a conversion. Previous sequences of interactions (e.g., conversion journeys and non-conversion journeys) with the e-commerce platform are collected, an artificial neural network (ANN) learns how to estimate a safety value a current user state by learning from previous user interactions (e.g., conversion and non-conversion journeys), a software agent of the e-commerce platform applies a current user state of the user to the ANN to determine a current safety value, and the software agent provides content to the user based on the current safety value and the current user state.

Customer journey management using machine learning

Rule determination for black-box machine-learning models (BBMLMs) is described. These rules are determined by an interpretation system to describe operation of a BBMLM to associate inputs to the BBMLM with observed outputs of the BBMLM and without knowledge of the logic used in operation by the BBMLM to make these associations. To determine these rules, the interpretation system initially generates a proxy black-box model to imitate the behavior of the BBMLM based solely on data indicative of the inputs and observed outputs&#x2014;since the logic actually used is not available to the system. The interpretation system generates rules describing the operation of the BBMLM by combining conditions&#x2014;identified based on output of the proxy black-box model&#x2014;using a genetic algorithm. These rules are output as if-then statements configured with an if-portion formed as a list of the conditions and a then-portion having an indication of the associated observed output.

Rule determination for black-box machine-learning models

Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.

Personalized dynamic content via content tagging and transfer learning

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Delhi, India

Sukriti Verma