Conopco, Inc.

Sujoy Bej

Ramakrishnan Subramanian

Sumana Roychowdhury

Nivedita Jagdish Patil

Saheli Chakraborty

The invention provides an itaconate surfactant having the following formula (I) in which Ris selected from aliphatic hydrocarbyl groups having 4 to 22 carbon atoms; Ris selected from hydrogen and aliphatic hydrocarbyl groups having 1 to 4 carbon atoms; and n is an integer ranging from 8 to 20. The surfactants of the invention are benign to the skin and to the environment yet can offer a performance that is comparable to that of 'traditional' anionic and anionic/nonionic surfactant systems, especially on difficult-to-remove stains.

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Bengaluru, India

Sujoy Bej