American Airlines, Inc.

Sudhakar Tumma

Yuxi Xiao

Soufiane Ahallal

Tassio Andrade Carvalho

Aurelien Vidal

A system and method that includes receiving for each passenger: a PNR; a passenger identification number ('PIN'); a passenger's historical itinerary; a fare; and an assigned seat. The method also includes assigning each PIN with a customer segment; storing the assignment within a first table; and then associating, using the first table and hierarchical rules stored within a second table, each PIN with a demand category. The method also includes identifying a product market; identifying a demand for the product market by each demand category; representing, using a utility function, the demand for the product market; and using the utility functions in a variable pricing strategy for the product market. The method also includes changing the hierarchical rules to alter the association between customer segments and demand categories without changing logic code, thereby increasing flexibility of the system.

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Southlake, TX, United States of America

Sudhakar Tumma