Samsung Electronics Co., Ltd.

Su-won Shin

Soo-Hong Kim

Ha-Na Kim

Soo-hyun Whang

Jee-hoon Park

You-na Choo

Hyun-yong Choi

Hyun-suk Kim

Jun-yong Park

Ki-suk Kim

Young-mo Kang

Sung-do Son

An electronic device and a method for controlling the electronic device are provided. The method includes acquiring an image comprising a guide member positioned in an area at which a display device is to be installed; displaying the acquired image; analyzing a background area of the acquired image, the background area being positioned within the guide member in the acquired image; and acquiring information about a background image that is to be displayed in the background area of the acquired image.

Electronic device and method for controlling the electronic device

A display apparatus, including a display configured to display an image, at least one sensor configured to generate sensing data relating to at least one from among a direction and an intensity of external light projected onto the display from an external light source disposed around the display, a memory configured to store background image data relating to a background image of a background area behind the display, and a processor configured to generate a content screen based on the background image data and the sensing data and control the display to display the content screen, wherein the content screen may include at least one graphic object and a shadow corresponding to the at least one graphic object disposed on the background image, and at least one of a position and a shade of the shadow is changed in response to a change in the sensing data.

Display apparatus and method of controlling the same

A method for electronic commerce including generating a host ID and a POD ID at a receiving device; transmitting purchase information on a product, the host ID and the POD ID to a service provider to request purchase of the product; determining whether the requested purchase is approved at the service provider by evaluation of the validity of the transmitted host ID and POD ID; and receiving information on whether the requested purchase is approvided or not at the receiving device. Accordingly, the method for electronic commerce has high security and is convenient to use.

Method for electronic commerce using open cable

Growing community of inventors

Yongin-si, South Korea

Su-won Shin