Adobe, Inc.

Neolane Sas

Stéphane Moreau

Sachin Soni

Anmol Dhawan

Ashish Duggal

Kevin Gary Smith

Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, content of a referral source from which a user navigates to arrive at a product page having an item of interest is analyzed. A sentiment of the item based on the analysis of the content within the referral source is determined. Based on the sentiment of the item, targeted content related to the item is identified and provided to the user in an effort to reconcile the determined sentiment of the item.

Providing content related to sentiment of product feature

Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.

Optimizing layout of interactive electronic content based on content type and subject matter

Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

Reducing un-subscription rates for electronic marketing communications

Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing

Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.

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L'Hay les Roses, France

Stéphane Moreau