First Data Corporation

Stuart Kiefer

Sunil Dewan

Dan Skowronek

Kevin Knowles

Embodiments of the present disclosure provide systems and methods for increasing participation in loyalty programs. In embodiments, the customer opts into a loyalty program. The customer is then provided with information about his or her loyalty participation and also is provided with information about one or more other customer's participation in the loyalty program. In another embodiment, one or more loyalty members can form their own competition or group within the loyalty program. The members can create loyalty sub-program rules for a competition and allow fellow loyalty members to participate in the competition. The customizable loyalty sub-program competitions further enhance member participation.

Customer loyalty program with shared data and sub-programs

This disclosure describes, generally, methods and systems for dynamically generating coupons. The method may include associating a coupon value with a manufacturer's offer onto a presentation instrument. The presentation instrument may include a barcode to store terms of the manufacturer's offer and a storage device to store coupon value information. The method may further include distributing the presentation instrument to a customer, scanning the barcode to verify the terms of the offer have been fulfilled, and presenting the presentation instrument to a merchant to access the coupon value information stored on the storage device. Furthermore, the method includes receiving funds in the amount of the coupon value from the manufacturer, and transferring the received funds to the merchant.

Growing community of inventors

Parker, CO, United States of America

Stuart Kiefer