International Business Machines Corporation

Steven M O'Brien, Jr

Munish Goyal

Qin Shirley Held

Gabriel Asaftei

For a task that has been partially executed, a residual complexity index is computed, the task being of a complexity that cannot be ascertained prior to executing the task. An evaluation is made whether the residual complexity index exceeds a cost of a resource that should be considered for allocation to the task. When the evaluation is affirmative, a priority of the task is established relative to a second task. The resource is scheduled to perform the task according to a timing, the timing being determined using the cost of the resource. The resource is allocated to the task according to the timing.

Resource allocation for tasks of unknown complexity

Aspects automatically minimize marketing rates as a function of optimized response rate models. Response rates are estimated from marketing offers targeted from a first entity to topic-entity pairs at respective specified marketing rates as a function of relative differences in their consumer sentiment scores. Marketing offers are targeted to a subset of the topic-entity pairs that each have estimated response rates meeting a threshold response rate constraint. Respective costs and actual rates of response from consumers are determined for the targeted offers. Response rates are modeled to determine modeled response parameters for the topics and entities of the subset topic-entity pairs as regressions of minimized differences in value between estimated and actual response rates. Marketing rates of the subset entity-topic pairs are minimized to meet the threshold response rate constraint and a marketing cost constraint as a function of the modeled response parameters.

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Raleigh, NC, United States of America

Steven M O'Brien, Jr