Microsoft Technology Licensing, LLC

Steven Kaplan

Neal Osotio

Eva Marina Illescas Sanchez

John P Moore

Thomas Michael Lee

Chencheng Wu

Haowen Cao

Techniques for managing multiple computing systems are provided. A system comprises a content delivery system (CDS) and an entity identification system (EIS). The CDS causes a content item that is associated with a content delivery campaign to be delivered over a computer network to a computing device of a user. The CDS detects that the user performed an action relative to the content item and, in response, creates an action record that indicates a particular entity associated with the user and that indicates an account that is associated with the content item and causes the action record to be made available to the EIS. The EIS, based on the account indicated in the action record, identifies a particular account from among multiple accounts indicated in an account database and searches the particular account for an entity (if any) that matches the particular entity.

Signal generation for one computer system based on online activities of entities with respect to another computer system

Display screen with animated graphical user interface

Growing community of inventors

San Francisco, CA, United States of America

Steven Kaplan