Google Inc.

Steven G Dropsho

Kai Chen

Diego Federici

Charles Johan Larsson Tibell

Reto Strobl

Oliver Heckmann

Florian Buron

Hristo Stefanov Stefanov

Nick Jakobi

Michael Hatscher

Ralitsa Lyudmilova Angelova

Tamas Foldenyi

Thierry Le Boulengé

Andras Nemeth

In general, in one aspect, a method includes compiling user interaction statistics for a set of content items displayed in association with a first target media document having a non-textual portion, at least some of the content items associated with one or more keywords, based on the interaction statistics, associating the first target media document with at least some of the keywords associated with the content items, and based on a common attribute of the first target media document and a second target media document having a non-textual portion, associating the second target media document with at least some of the keywords assigned to the first target media document. Other aspects include corresponding systems, apparatus, and computer programs stored on computer storage devices.

Content keyword identification

A graphical interface is provided that enables advertisers to iteratively define an audience of video database users that is most likely to purchase the good or service they are advertising and view detailed information associated with the audience.

Audience definition based on video database usage

Methods and systems for serving at least one online resource item to a user based on a state of the user are provided. A host computing device in communication with a memory receives data representing a record of movements of a user device. A user device profile associates locations of the user device with points in time, and with a state of a user. Following receipt of a resource request from the user device, a state of the user is determined. After at least one candidate online resource item responsive to the resource request are received, at least one online resource item relevant to the state of the user is identified and served to the user device.

Online resource serving to a traveling user

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Zurich, Switzerland

Steven G Dropsho