Google Inc.

Steve Stukenborg

Jason S Bayer

Yossi Matias

Daniel John Zigmond

Hal Ronald Varian

Deepak Chandra

Salahuddin Choudhary

Walter Lee

Tal Franji

Robert Gardner

Neil Campbell Rhodes

Kaustuv

Danny Tom

Kaustuv Kaustuv

Jagpreet S Duggal

Noam Nisan

Misha Seltzer

Jeff T Lu

A simultaneous ascending price auction ('SAA') can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ('spots'). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Advertising inventory allocation

Methods, systems, and apparatus, including computer program products are provided for television advertisement bidding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, such as demographics, ratings, and genre.

Television program targeting for advertising

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Mountain View, CA, United States of America

Steve Stukenborg