International Business Machines Corporation

Steve Ridgill

Randy Allan Rendahl

Jake Edward Bukuts

Karsten Joachim Rabe

Provided is a method, system, and computer program product for assessing user engagement during playback of multimedia content. A processor may analyze user audio engagement during playback of audio content of the multimedia content. The analyzing may be based on comparing a distance of a user from a speaker transmitting the audio content and comparing the distance of the user from the speaker transmitting the audio content to a volume setting of the speaker. The processor may analyze user video engagement during playback of video content of the multimedia content. The analyzing may be based on using eye-tracking software to compare a particular video content the user is actively viewing to the audio content being presented. The processor may generate a user engagement score during the playback of the multimedia content based on a time averaged value for each metric analyzed during playback of the audio content and video content.

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Raleigh, NC, United States of America

Steve Ridgill