Safeway Gmbh

Steve Moylan

Margaret-Ann Reed

John Calvert

A nutritional management system. The system comprises a processor, a memory, a first data store comprising a list of products, universal product codes associated with the products, and nutritional information associated with the products, a second data store comprising purchase histories linked to a plurality of loyalty card users, and an application stored in the memory. When executed by the processor, the application reads a purchase history of a loyalty card user over a most recent predefined time period from the second data store, analyzes a most recent predefined time period of the purchase history of the loyalty card user based on objective nutritional guidelines to identify a predefined number of most unhealthy purchased items, searches the first data store to find substitutes for the unhealthy purchased items, transmits the substitutes, receives a selection of one or more of the substitutes, and promotes generating a shopping list comprising selected substitutes.

SimpleNutrition nutritional management system

A nutritional management system which comprises a processor, a memory, a first data store comprising a list of products, universal product codes associated with the products, and nutritional information associated with the products, a second data store comprising a physiological information profile for each of a plurality of different loyalty card users, an application stored in the memory. When executed by the processor the application accesses the second data store to read the physiological information profile of a loyalty card user, analyzes the physiological information profile based on objective nutritional guidelines set forth for physiological characteristics disclosed in the physiological information profile, searches the first data store to find products that satisfy the objective nutritional guidelines, transmits the products, receives a selection of one or more of the products, and promotes generating a personalized shopping list comprising selected products that is based on the physiological information profile.

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Pleasanton, CA, United States of America

Steve Moylan