Amazon Technologies, Inc.

Steve Martin Suhy

Kyle Michael Roche

Visual effects such as bleach bypass, sepia tone conversion, cross processing, custom effects, and many others may be applied to video streams before they are displayed to viewers. In some examples, different visual effects may be applied to the same underlying video content, such as on a viewer-by-viewer basis or at other levels of granularity, thereby allowing certain particular visual effects to be targeted to particular viewers/devices. The visual effects may be applied by one or more of a content provider, a video streaming service, one or more viewers, or by other entities. The visual effects may be applied based at least in part on instructions from the provider, such as one or more tags, for example that may be issued via an interface provided by a video streaming service.

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Sammamish, WA, United States of America

Steve Martin Suhy