Appthority, Inc.

Symantec Corporation

Steve Hanna

Kevin Watkins

Sasan Padidar

Anthony John Bettini

Michael Price

Domingo J Guerra

Techniques for brand recognition and protection in applications ('apps') for mobile devices are disclosed. In some embodiments, brand recognition and protection in apps for mobile devices includes extracting a plurality of features of an app; comparing the plurality of features with a target set of features associated with an entity; and determining whether the app violates a policy for brand recognition and protection for the entity based on the comparing the plurality of features with the target set of features associated with the entity.

Brand recognition and protection in mobile applications

Automated classification of applications ('apps') for mobile devices is provided. In some embodiments, automated classification of apps for mobile devices includes receiving an application ('app'); performing an analysis of the app using a classification engine; and determining an app category for the app based on the analysis performed using the classification engine.

Automated classification of applications for mobile devices

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Oakland, CA, United States of America

Steve Hanna