Microsoft Technology Licensing, LLC

Aquantive, Inc.

Steve Beck

Michael Maxwell Cameron

Hongqiao Li

Alejandro Dominguez

Scott Eric Lipsky

Vladimir Schipunov

Methods are provided for identifying media files that are related to a user-selected media file. Initially, a first set of media files that have previously been determined to be related to the selected media file is identified. It is determined that the number of media files in the first set of media files does not exceed a minimum number. A query is constructed based on the title or description of the selected media file to locate more related media files. A media database is searched and the results are combined with the first set of media files to be displayed.

Providing suggestions of related videos

A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.

Dynamically targeting online advertising messages to users

Growing community of inventors

Bothell, WA, United States of America

Steve Beck