Microsoft Technology Licensing, LLC

Iqvia Inc.

Stephen Sisk

Adam Christopher Czeisler

Steven Abrahams

Alton Kwok

Christopher Hahn

Brian Caruso

Cassie Wallender

Saqib Rokadia

Some implementations may provide a method for conducting a marketing campaign, including: providing a user interface to a marketing professional; receiving, via the interface, input from the marketing professional prescribing a sequence of at least three steps for engaging at least one target customer, the sequence comprising: a start step corresponding to a beginning point for the at least one target customer to enter into the sequence, at least one end step corresponding to a finishing line for the at least one target customer to complete the sequence, at least one step for communicating information to the at least one target customer for the at least one target customer to progress through the sequence; subsequent to determining that the sequence of steps is valid, receiving an instruction from the marketing professional to launch the sequence; and in response to the received instruction, launching the sequence to conduct the marketing campaign.

System and method for strategizing and executing marketing campaigns

Techniques described herein allow for suggesting creation of distribution lists and suggesting use of distribution lists once they have been created. For instance, these techniques may track a frequency with which contacts (e.g., email addresses, phone numbers, screen names, etc.) are used with one another. The techniques may then suggest that a user create a distribution list that includes those contacts. Furthermore, once a contact has been associated with a particular distribution list, these techniques may suggest that a user send a message to this distribution list in response to the user selecting the contact (rather than the list) as a destination of the message.

Creation and suggestion of contact distribution lists

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Seattle, WA, United States of America

Stephen Sisk